David began innovating offloading insoles and orthotic devices for diabetic foot ulcers as an undergraduate. His research provided instrumental data which sparked off further R&D projects relating to the ZeroSole Reliever insole, all of which has paved the way to developing numerous disruptive products, not just in the pharmaceutical retail sector, but in the medical sector too. As a founder, David is on a mission to make ZeroSole the go-to brand for innovative offloading (pressure-relieving) technologies that are effective, simple and easy to use.